Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
/s3/static.nrc.nl/bvhw/files/2019/06/data45844134-285c24.jpg "Om generatie Z te bereiken moet je 'woke' zijn - NRC")
Om generatie Z te bereiken moet je 'woke' zijn - NRC
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette is woke now? When brands try to keep up with the times
The best an ad can be: no regrets for Gillette after controversial campaign
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The year woke broke: a brief history of a contested word - New Statesman
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette - Have sensitive skin? Get razor bumps when you shave? Tired of razor burn? Request a free sample of Gillette® SkinGuard today. Click here http://spr.ly/6180EKiCC | Facebook
When brands go woke, do they go broke? | CIM Content hub
Opinion | What Trump's fast-food feast and Gillette's woke razor blades have in common - The Washington Post
Razor burn: Gillette ad stirs online uproar | AP News
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
The year woke broke: a brief history of a contested word - New Statesman
